02 May 2023
Amsa Hospitality signs strategic partnership with Accor
to bring 18 hotels to Saudi Arabia by 2032
DUBAI, May 2, 2023 - Accor, a world-leading hospitality group, has signed a master
development agreement with Amsa Hospitality, the Saudi startup company redefining
Arabian hospitality in both local and international markets, to develop and franchise 18
hotels across second-tier cities within Saudi Arabia over the next ten years.
The agreement will see Amsa Hospitality, the Hallmark of Arabian Hospitality, develop a
range of Accor’s economy and midscale brands, including ibis Styles, Mercure, Mercure
Living, Novotel, Novotel Living, and the recently launched Handwritten Collection, while
also acting as the third-party operator by leasing and franchising the assets.
Speaking at a press conference today (Tuesday, 2nd May) at the Arabian Travel Market,
Mohammad Alathel, Amsa Hospitality's Chief Executive Officer, said:
"Amsa Hospitality is committed to the Kingdom of Saudi Arabia's Vision 2030 success, a vision
that set the path for our development locally, regionally and globally.
As such, we are attached to the Kingdom's ambitious plan for the development of the
country's second-tier cities.
Such an enterprising strategy must be accompanied by quality hospitality, offering the best international standards.
Committed as we are, we believe that Accor is the finest hospitality company to deliver
the high level of guaranteed quality we are looking for, together with their wide choice
of brands, giving us the ability to propose the optimum hospitality regarding each city
This long-term partnership between Amsa Hospitality and Accor will bring first-rate
modern hospitality - a know-how Accor is renowned for - together with Amsa
Hospitality's commitment to bringing centuries-old Arabian traditions of welcoming and
generosity to today's world, true to our 'Hallmark of Arabian Hospitality' motto."
As part of the agreement, Amsa Hospitality will be responsible for hotels in several cities
in Saudi Arabia, including Ha’il, Jubail, Taif, Al-Ula, Tabuk and Jazan, amongst others.
Each hotel brand will cater to a different target audience.
These include the ibis Styles brand, which focuses on value-conscious business and leisure travelers, with each hotel having a unique and inspired design theme.
The mid-range Mercure is inspired by the local surroundings, celebrating local people
and authentic local cuisine, while the Novotel brand has been designed to offer all
travellers the opportunity to relax and unwind. Handwritten Collection will provide
intimate and stylish hotels with individual personalities.
Duncan O’Rourke, CEO, MEA & Asia Pacific – Premium, Midscale & Economy
Division, Accor, said:
“Our strategic partnership with Amsa Hospitality marks a significant milestone in our development strategy for Saudi Arabia, a burgeoning hospitality sector which offers a host of opportunities to leverage our portfolio of hospitality brands.
Securing a long-term relationship with Amsa Hospitality underscores our commitment
to supporting the Kingdom’s tourism goals while maintaining the focus on the Arabian
traditions and Arab culture that Amsa Hospitality is focused on delivering.”
Amsa Hospitality is participating at Arabian Travel Market from 1 – 4 May at the Dubai
World Trade Centre and can be found at stand HC0160.
Photo caption L-R (TBC): Mohammad Abdulaziz Alathel, Chief Executive Officer, Amsa Hospitality and Duncan O’Rourke, CEO MEA & Asia Pacific – Premium, Midscale & Economy Division, Accor, officially sign the strategic partnership between the two
They were joined by Denis Sorin, President of Hospitality, Amsa Hospitality, and Paul Stevens, COO MEA & Turkey – Premium, Midscale & Economy Division, Accor.