Our Journey

Amsa Hospitality was born from the spirit of Saudi Arabia, where generosity is more than a gesture; it is a way of life.

Founded by Mohammed Abdulaziz Alathel, Amsa Hospitality was created to redefine Arabian hospitality for a new era, blending Saudi authenticity, Arabian warmth, and international hotel management standards.

Inspired by Vision 2030, Amsa Hospitality is building a Saudi hospitality platform that supports owners, strengthens asset performance, attracts global brands, develops local talent, and delivers guest experiences rooted in Arabian generosity.

Today, Amsa Hospitality is moving with a clear ambition to become one of the most trusted hotel management companies in Saudi Arabia and the region, creating lasting value across assets, destinations, and guest experiences.

OUR PURPOSE

To create hotel experiences that connect people, places, and culture while delivering long-term value for owners, guests, partners, and communities.
our Vision

To be Saudi Arabia’s leading hospitality operator, combining authenticity, innovation, and strong returns for our partners.

our Mission

We operate and grow guest-loved midscale-to-upscale hotels and serviced apartments across Saudi Arabia, delivering authentic hospitality powered by technology enablement, disciplined operations and distinctive brands, to generate consistently strong returns for our partners.

our Values
Reliability

We deliver consistent service that our business partners can always count on.

Innovation

We embrace technological advancements to deliver better outcomes.

Sustainability

We make responsible choices to preserve our planet for future generations.

Efficiency

We optimize processes to best manage resources and maximize value.

Resilience

We rise and adapt to every challenge with a positive outlook.

We create value for owners and lasting memories for guests

Since its launch, Amsa Hospitality has been building a growing hotel portfolio across the Kingdom, supported by global partnerships, operating projects, and a development pipeline focused on expansion in major and emerging cities.

Over the next 20 years, our ambition is to become a preferred choice for hotel owners and investors by managing hospitality assets that deliver commercial value, distinctive guest experiences, and reliable operations ready for growth.

21

Projects under management and development

4,709

Keys in the

project pipeline

12

Cities across the Kingdom

14,318

Keys targeted by 2034

Partnerships

With global hotel brands

Awards

Local and international recognitions

These recognitions are not only a sign of visibility.

They reflect Amsa Hospitality’s commitment to operational excellence, workplace culture, sustainability, and the quality of the guest experience.

Over the next 20 years, our ambition is to become a preferred choice for hotel owners and investors by managing hospitality assets that deliver commercial value, distinctive guest experiences, and reliable, growth-ready operations.

OUR CULUTURE

Inspired by the Saudi culture of generosity, we build on resilience, a young growth mindset, and a commitment to continuous learning. Our aim is to efficiently elevate Saudi hospitality and become a reliable partner through sustainable innovation.

Since its launch in 2022, Amsa Hospitality has built a strong reputation as a Saudi company specializing in hotel investment and hospitality management. Its awards and accreditations reflect its commitment to excellence, sustainability, and the delivery of exceptional guest experiences across its managed hotels.

Mohammad Abdulaziz Alathel
/
Vice Chairman
Muin Serhan
/
Chief Executive Officer
Aamir Riaz
/
Chief Operating Officer
Bandar Abdulmajeed
/
Chief Brand & Marketing Officer
The team

Meet the team

Behind every successful hotel is a team that knows how to turn strategy into daily experience. Amsa Hospitality is led by a team that brings together investment vision, operational expertise, brand building, talent development, and financial discipline.

This integration gives hotel owners greater confidence throughout the management and operations journey. It ensures that every decision is connected to performance, every experience is connected to service, and every asset is managed with long-term value in mind.