Amsa Hospitality signs strategic partnership with Accor to bring 18 hotels to Saudi Arabia by 2032

— May 24, 2023

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Under Mohammad’s visionary leadership, Amsa Hospitality is poised to revolutionize the hospitality sector by combining modern amenities with time-honored traditions.

Belonging to a Strong Business Foundation Mohammad considers himself fortunate to have been born into a business-oriented family in Saudi Arabia, a country that is setting an example for other nations. The “Vision 2030” initiative of the Kingdom has opened up new avenues for entrepreneurs like him. From a young age, Mohammad has been drawn to both financial and hospitality ventures, and he understands that innovation is essential for success in today’s interconnected world. Although some may view this combination as unconventional, it has enabled him to cultivate a distinctive analytical approach that seeks out cutting-edge prospects. When the COVID-19 pandemic struck, he seized the opportunity to examine the global hospitality market and identify opportunities for a new kind of hotel catering to the needs of younger generations. This realization prompted him to establish Amsa Hospitality, a hospitality group that stands out in the industry by thinking, acting, and developing differently.

First in the Market Amsa Hospitality leads with the slogan, “Hallmark of Arabian Hospitality.” The group is revolutionizing the industry by offering a fresh perspective. Its motto is not just a catchy phrase; it holds true meaning. Firstly, Amsa Hospitality is the first and only hospitality group in the Gulf region that is creating an authentic Arabian hotel brand. While there are many stunning properties in the region, none of them offer a genuine Arabian hospitality experience that is based on cultural references.

Secondly, the COVID-19 pandemic has had a significant impact on the hospitality industry worldwide, resulting in new guest expectations and a shortage of employees interested in pursuing careers in hospitality. As the hallmark of the hospitality industry, Amsa Hospitality is currently leading a think tank with the participation of international industry leaders such as hoteliers, major suppliers, information technology developers, human resources applications developers, consulting firms, and sustainable hospitality certification bodies. During the initial days of Amsa Hospitality, it became evident that it needed to be unique and more adaptable to outperform established rivals. Its values and work culture can be summarized as those of a “citizen company,” with a strong focus on corporate social responsibility (CSR).